Changing people's recycling habits can take many years, since people have different "levels of greenness". According to the article, "Are all consumers ready to 'go green'?", people have different attitudes about both their desire and need to become more environmentally concerned and aware. Many states and cities are launching recycling campaigns to help educate consumers about the importance of recycling – and to create awareness of the importance of recycling. Some of the tools used for these go green campaigns are television commercials, billboard ad, radio commercials and ...